What Obama’s Funny or Die Appearance Says about Video Marketing in Health Care

The Background To encourage younger people to sign up for Obamacare , President Obama appeared on Funny or Die’s web series “Between Two Ferns”. With the March 31 enrollment deadline quickly approaching, the appearance is another tactic launched by the Obama Administration to specifically market to younger people , this time through video marketing. By appearing…Read more

Wellness Programs & Risk Assessment

Risk management and cost control also concerns pinpointing who will be high cost proactively. Insurance companies will often use public data, such as census data, to understand what can become a pertinent issue.  Things such as wellness programs are being used by insurance companies proactively, but are also being used for damage control. The methods…Read more

Risk Assessment & Cost Management

Risk assessment and cost management often go together in the healthcare field. The damage control insurance companies partake in is changing.  This is because insurers cannot prevent high cost/high risk patients from going under their insurance. While marketers are doing more and more to capture the ideal patients, it is impossible to “keep out” high…Read more

Dealing with Negative Feedback Online

“If you have nothing to hide and are proud of your products and services, why not use the open forum to take constructive criticism and defend your business or clear up any misunderstandings?” – WallStreetOasis Beyond legal and ethical issues, social media marketing entails defining solid boundaries. Most companies are utilizing their online to create…Read more

Social Media and Healthcare Marketing

It’s the 21st Century: let’s be imaginative, determined and innovative. Let’s be remarkable. – Phil Bauman  Just about every company has visibility (and even a following) on a multitude of social media platforms. People are overwhelmingly allowing businesses access to their personal social media accounts, and thus their personal information. To gauge public opinion and increase…Read more

How Obamacare has Failed to Reach Invincibles

Reactionary, shortsighted, and fickle are several words that are used to describe the younger generation. They also provide insight into why the government has less than stellar enrollment rates for this group. As expected, people under 35 (often called “the invincibles”) are not seeking healthcare. As touched on in a previous blog, this demographic is…Read more

Patient-Centered Healthcare and Behavior-Based Segmentation

As the ACA measures are phased in, many businesses grasp that they must center their efforts on the patient. A segmentation model is the first step in creating an effective marketing strategy. This model not only can be leveraged, but also is one that can be acted on effectively. Creating an ideal segmentation model includes weighing your…Read more

Study: Big Money in Big Data

Big data created a $156 billion industry in 2012, a recent study by the Data Driven Marketing Institute finds. This research on is one the first studies to put a dollar amount on the “big data” industry. As with many studies that attempt to place a value on a technology or industry, these numbers are…Read more

What Healthcare Marketers can Learn from Domino’s Pizza

Domino’s Pizza used this live ticker as part of their 2008 campaign that tackled negative user feedback. This transparency campaign was launched at a time when the public’s perception of fast food was at an all-time low. Domino’s took to television and social media to announce a complete overhaul of their pizza’s recipe, as well…Read more

Healthcare Marketing in the Obamacare Era – Introduction

With the first phase of the Affordable Care Act going into effect, healthcare marketers have dedicated more than a year preparing for these changes. These modifications don’t just involve the way healthcare organizations will have to advertise, but marketers must also find new ground in how they garner customers. The table below provides a brief…Read more

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