Leveraging Privacy Settings to Sales Distribution Channels for Efficient Insurance Marketing

Date Published: 2-26-2013 By: Ben Gold Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers. When aggregating sales and…Read more

Centralizing Customer Data Ensures Effective Insurance Marketing

Date Published: 2-19-2013 By: Ben Gold Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers.  This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer…Read more