CMOs soon to have more IT budget than the CIOs; Shift Attributed to Marketing Analytics

Date Published: 04-25-2013 By: Ben Gold The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the CIO! Moreover, IDC claims that customer analytics represents an approximate $15B opportunity in software; and in 2013,…Read more

Leveraging Insurance Marketing Data to Expand Revenue

Date Published: 04-17-2013 By: Ben Gold With the multi-faceted data integration system and 360 degree customer profile insurance marketing teams will now be able to explore and optimize strategies.         Two concepts to expand revenue: So how can companies leverage the 360 degree profile to offer innovative and customized solutions within departments…Read more

How Predictive Analytics can Transform your Company’s Future [Infographic]

Date Published: 04-09-2013 By: Ben Gold How does predictive analytics help businesses identify an increase in profits and grow of revenue? Below is a recent SAP infographic explaining the importance of predictive insights.