Study: Big Money in Big Data

Big data created a $156 billion industry in 2012, a recent study by the Data Driven Marketing Institute finds. This research on is one the first studies to put a dollar amount on the “big data” industry. As with many studies that attempt to place a value on a technology or industry, these numbers are…Read more

What Healthcare Marketers can Learn from Domino’s Pizza

Domino’s Pizza used this live ticker as part of their 2008 campaign that tackled negative user feedback. This transparency campaign was launched at a time when the public’s perception of fast food was at an all-time low. Domino’s took to television and social media to announce a complete overhaul of their pizza’s recipe, as well…Read more

Healthcare Marketing in the Obamacare Era – Introduction

With the first phase of the Affordable Care Act going into effect, healthcare marketers have dedicated more than a year preparing for these changes. These modifications don’t just involve the way healthcare organizations will have to advertise, but marketers must also find new ground in how they garner customers. The table below provides a brief…Read more