Risk Assessment & Cost Management

Risk assessment and cost management often go together in the healthcare field. The damage control insurance companies partake in is changing.  This is because insurers cannot prevent high cost/high risk patients from going under their insurance. While marketers are doing more and more to capture the ideal patients, it is impossible to “keep out” high…Read more

Dealing with Negative Feedback Online

“If you have nothing to hide and are proud of your products and services, why not use the open forum to take constructive criticism and defend your business or clear up any misunderstandings?” – WallStreetOasis Beyond legal and ethical issues, social media marketing entails defining solid boundaries. Most companies are utilizing their online to create…Read more

Social Media and Healthcare Marketing

It’s the 21st Century: let’s be imaginative, determined and innovative. Let’s be remarkable. – Phil Bauman  Just about every company has visibility (and even a following) on a multitude of social media platforms. People are overwhelmingly allowing businesses access to their personal social media accounts, and thus their personal information. To gauge public opinion and increase…Read more