What Obama’s Funny or Die Appearance Says about Video Marketing in Health Care

The Background To encourage younger people to sign up for Obamacare , President Obama appeared on Funny or Die’s web series “Between Two Ferns”. With the March 31 enrollment deadline quickly approaching, the appearance is another tactic launched by the Obama Administration to specifically market to younger people , this time through video marketing. By appearing…Read more

Wellness Programs & Risk Assessment

Risk management and cost control also concerns pinpointing who will be high cost proactively. Insurance companies will often use public data, such as census data, to understand what can become a pertinent issue.  Things such as wellness programs are being used by insurance companies proactively, but are also being used for damage control. The methods…Read more