CMOs soon to have more IT budget than the CIOs; Shift Attributed to Marketing Analytics

The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the CIO! Garthner’s annual CMO survey says that CMO dedicated more than 3.24% of their revenue to technology, which is very close to the…Read more