What Obama’s Funny or Die Appearance Says about Video Marketing in Health Care

The Background To encourage younger people to sign up for Obamacare , President Obama appeared on Funny or Die’s web series “Between Two Ferns”. With the March 31 enrollment deadline quickly approaching, the appearance is another tactic launched by the Obama Administration to specifically market to younger people , this time through video marketing. By appearing…Read more

Patient-Centered Healthcare and Behavior-Based Segmentation

As the ACA measures are phased in, many businesses grasp that they must center their efforts on the patient. A segmentation model is the first step in creating an effective marketing strategy. This model not only can be leveraged, but also is one that can be acted on effectively. Creating an ideal segmentation model includes weighing your…Read more

Study: Big Money in Big Data

Big data created a $156 billion industry in 2012, a recent study by the Data Driven Marketing Institute finds. This research on is one the first studies to put a dollar amount on the “big data” industry. As with many studies that attempt to place a value on a technology or industry, these numbers are…Read more

What Healthcare Marketers can Learn from Domino’s Pizza

Domino’s Pizza used this live ticker as part of their 2008 campaign that tackled negative user feedback. This transparency campaign was launched at a time when the public’s perception of fast food was at an all-time low. Domino’s took to television and social media to announce a complete overhaul of their pizza’s recipe, as well…Read more

Healthcare Marketing in the Obamacare Era – Introduction

With the first phase of the Affordable Care Act going into effect, healthcare marketers have dedicated more than a year preparing for these changes. These modifications don’t just involve the way healthcare organizations will have to advertise, but marketers must also find new ground in how they garner customers. The table below provides a brief…Read more

An Unpredictable Healthcare Climate Means Big Changes for Marketers

There is speculation that to bypass paying mandatory healthcare insurance fees and penalties, large employers will cut down the hours of current employees to part-time status. These businesses may predominantly create part-time positions in the future as well. This notion is compounded by the fact that large employers can’t access state exchanges until 2017, but…Read more

BYOD: Bring Your Own Device

Date Published: 6-13-2013 By: Ben Gold BYOD is a trending acronym currently adopted by many professionals: Bring Your Own Device. Professionals, especially Digital or Internet Marketers are gleaming at the sound of the flexibility to use their own devices. However, many corporations are hesitant to instate this new policy. While BYOD poses a great security threat…Read more

CMOs soon to have more IT budget than the CIOs; Shift Attributed to Marketing Analytics

Date Published: 04-25-2013 By: Ben Gold The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the CIO! Moreover, IDC claims that customer analytics represents an approximate $15B opportunity in software; and in 2013,…Read more

Leveraging Insurance Marketing Data to Expand Revenue

Date Published: 04-17-2013 By: Ben Gold With the multi-faceted data integration system and 360 degree customer profile insurance marketing teams will now be able to explore and optimize strategies.         Two concepts to expand revenue: So how can companies leverage the 360 degree profile to offer innovative and customized solutions within departments…Read more

How Predictive Analytics can Transform your Company’s Future [Infographic]

Date Published: 04-09-2013 By: Ben Gold How does predictive analytics help businesses identify an increase in profits and grow of revenue? Below is a recent SAP infographic explaining the importance of predictive insights.

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