Leveraging all data, big and small, for effective insurance marketing

Date Published: 1-10-2013 By: Ben Gold Customer centric communications has long been recognized as a key component to driving sales to both existing and new customers.  Companies that excel in this area have a competitive advantage to help them differentiate themselves. Here are some tips to keeping your analytics focused on the customer – identifying…Read more

Is The Data Scientist Really a New Concept?

Date Published: 11-26-2012 By: Ben Gold Along with several others, Harvard Business Review has recently pointed out an area with significant job growth which is appropriate for individuals with a curious nature and an expertise in business analytics. But who will dominate this area? The Data Scientist- trending as “the sexiest job” in America, this…Read more

5 Things One Should Know About Hadoop

Date Published: 11-4-2012 By: Ben Gold Big Data is a term used to categorize an excessive amount of aggregated data. But, how do Data Miners manage all of this data? Hadoop is one of the popular tools that data analysts are using to store and mine immense volumes of data. Here are 5 Things a…Read more

The Precedent to Gain More Data Analysts

Date Published: 10-4-2012 By: Ben Gold Big Data is quickly becoming a ubiquitous topic amongst most experts in the analytical field, and it seems that society is ready for this exciting new implementation to data mining and warehousing. Here are the facts, 65% of data scientist professionals predict a shortage in skills in the next…Read more

What is Big Data?

Date Published: 8-29-2012 By: Ben Gold Did you know there were 5 billion mobile phone users in 2010 that exchange messages and surf the internet? Also, that there are 30 billion pieces of information shared on facebook each month? Finally, how about 15 out of the 17 business sectors in the United States have more…Read more

Social Media and Text Analytics

Date Published: 8-21-2012 By: Ben Gold There is no doubt that the use of social media is ubiquitous in our society. Yet the implications of social media are enormous, with possibilities in financial services growing more each year. Industries will soon realize how text analysis can merge our social media driven society, and offer an…Read more

How Text Analytics Works

Series 2: Text mining – how it works Date Published: 7-31-2012 By: Ben Gold Background This week continues our second series of Text Analytics (TA). As previously stated, TA can be used as an invaluable source in interpreting text data in providing rich customer information that otherwise may go undetected via numerical data (structured) analysis….Read more

Text Analytics

Series 1: A re-emerging data trend Date Published: 7-20-2012 By: Ben Gold Background Information With some experts in the analytics industry forecasting revenues hitting $1 billion by 2012, it begs the question what is text analytics? Data mining can use traditional statistical and machine learning techniques to investigate and assess overlooked information that is hidden in…Read more