Leveraging all data, big and small, for effective insurance marketing

Customer centric communications has long been recognized as a key component to driving sales to both existing and new customers.  Companies that excel in this area have a competitive advantage to help them differentiate themselves. Here are some tips to keeping your analytics focused on the customer – identifying their needs, sentiments, and behaviors:  …Read more

5 Things One Should Know About Hadoop

Big Data is a term used to categorize an excessive amount of aggregated data. But, how do Data Miners manage all of this data? Hadoop is one of the popular tools that data analysts are using to store and mine immense volumes of data. Here are 5 Things a Data Analyst should know about Hadoop:…Read more