Leveraging all data, big and small, for effective insurance marketing

Customer centric communications has long been recognized as a key component to driving sales to both existing and new customers.  Companies that excel in this area have a competitive advantage to help them differentiate themselves. Here are some tips to keeping your analytics focused on the customer – identifying their needs, sentiments, and behaviors:  …Read more

Text Analytics

Series 1: A re-emerging data trend Background Information With some experts in the analytics industry forecasting revenues hitting $18.4 billion by 2024, it begs the question what is text analytics? Data mining can use traditional statistical and machine learning techniques to investigate and assess overlooked information that is hidden in the electronic text. In fact, over…Read more

Problems and Solutions of Text Analytics

 Series 3: The problems and the solution Today’s world contains mountains and mountains of data. In fact, analysts are stating that unstructured data will outgrow structured (numerical data) by a rate of 10%-50% per year.  Here is where text analytics (TA) come into play. Text Analytics can make use of the 80% of unstructured data…Read more

Social Media and Text Analytics

There is no doubt that the use of social media is ubiquitous in our society. Yet the implications of social media are enormous, with possibilities in financial services growing more each year. Industries will soon realize how text analysis can merge our social media driven society, and offer an unconventional and intuitive approach to the…Read more

What is Big Data?

Did you know there were 5 billion mobile phone users in 2010 that exchange messages and surf the internet? Also, that there are 30 billion pieces of information shared on facebook each month? Finally, how about 15 out of the 17 business sectors in the United States have more data per company than the entire…Read more

Is The Data Scientist Really a New Concept?

Along with several others, Harvard Business Review has recently pointed out an area with significant job growth which is appropriate for individuals with a curious nature and an expertise in business analytics. But who will dominate this area? The Data Scientist- trending as “the sexiest job” in America, this role has a desirability that calls…Read more

5 Things One Should Know About Hadoop

Big Data is a term used to categorize an excessive amount of aggregated data. But, how do Data Miners manage all of this data? Hadoop is one of the popular tools that data analysts are using to store and mine immense volumes of data. Here are 5 Things a Data Analyst should know about Hadoop:…Read more