Leveraging all data, big and small, for effective insurance marketing

Customer centric communications has long been recognized as a key component to driving sales to both existing and new customers.  Companies that excel in this area have a competitive advantage to help them differentiate themselves. Here are some tips to keeping your analytics focused on the customer – identifying their needs, sentiments, and behaviors:  …Read more

How Text Analytics Works

Series 2: Text mining – how it works Background This week continues our second series of Text Analytics (TA). As previously stated, TA can be used as an invaluable source in interpreting text data in providing rich customer information that otherwise may go undetected via numerical data (structured) analysis. Several players in the industry have…Read more

Problems and Solutions of Text Analytics

 Series 3: The problems and the solution Today’s world contains mountains and mountains of data. In fact, analysts are stating that unstructured data will outgrow structured (numerical data) by a rate of 10%-50% per year.  Here is where text analytics (TA) come into play. Text Analytics can make use of the 80% of unstructured data…Read more