Leveraging all data, big and small, for effective insurance marketing

Date Published: 1-10-2013 By: Ben Gold Customer centric communications has long been recognized as a key component to driving sales to both existing and new customers.  Companies that excel in this area have a competitive advantage to help them differentiate themselves. Here are some tips to keeping your analytics focused on the customer – identifying…Read more

5 Things One Should Know About Hadoop

Date Published: 11-4-2012 By: Ben Gold Big Data is a term used to categorize an excessive amount of aggregated data. But, how do Data Miners manage all of this data? Hadoop is one of the popular tools that data analysts are using to store and mine immense volumes of data. Here are 5 Things a…Read more

What is Big Data?

Date Published: 8-29-2012 By: Ben Gold Did you know there were 5 billion mobile phone users in 2010 that exchange messages and surf the internet? Also, that there are 30 billion pieces of information shared on facebook each month? Finally, how about 15 out of the 17 business sectors in the United States have more…Read more

Problems and Solutions of Text Analytics

 Series 3: The problems and the solution Date Published: 8-14-2012 By: Ben Gold Today’s world contains mountains and mountains of data. In fact, analysts are stating that unstructured data will outgrow structured (numerical data) by a rate of 10%-50% per year.  Here is where text analytics (TA) come into play. Text Analytics can make use…Read more