An Unpredictable Healthcare Climate Means Big Changes for Marketers

There is speculation that to bypass paying mandatory healthcare insurance fees and penalties, large employers will cut down the hours of current employees to part-time status. These businesses may predominantly create part-time positions in the future as well. This notion is compounded by the fact that large employers can’t access state exchanges until 2017, but…Read more

BYOD: Bring Your Own Device

Date Published: 6-13-2013 By: Ben Gold BYOD is a trending acronym currently adopted by many professionals: Bring Your Own Device. Professionals, especially Digital or Internet Marketers are gleaming at the sound of the flexibility to use their own devices. However, many corporations are hesitant to instate this new policy. While BYOD poses a great security threat…Read more

CMOs soon to have more IT budget than the CIOs; Shift Attributed to Marketing Analytics

Date Published: 04-25-2013 By: Ben Gold The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the CIO! Moreover, IDC claims that customer analytics represents an approximate $15B opportunity in software; and in 2013,…Read more

Leveraging Insurance Marketing Data to Expand Revenue

Date Published: 04-17-2013 By: Ben Gold With the multi-faceted data integration system and 360 degree customer profile insurance marketing teams will now be able to explore and optimize strategies.         Two concepts to expand revenue: So how can companies leverage the 360 degree profile to offer innovative and customized solutions within departments…Read more

How Predictive Analytics can Transform your Company’s Future [Infographic]

Date Published: 04-09-2013 By: Ben Gold How does predictive analytics help businesses identify an increase in profits and grow of revenue? Below is a recent SAP infographic explaining the importance of predictive insights.

A Multi-Channel Approach to Discovering New Sales Opportunities for Insurance Marketing

Date Published: 03-21-2013 By: Ben Gold Now that  the features of the data integration and analytical system insurance have been discussed, marketing teams can optimize strategies in an effective and efficient manner.  The process shown below demonstrates how data-driven marketing can provide insurance companies with the tools to address one of many challenges.    …Read more

Leveraging Privacy Settings to Sales Distribution Channels for Efficient Insurance Marketing

Date Published: 2-26-2013 By: Ben Gold Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers. When aggregating sales and…Read more

Centralizing Customer Data Ensures Effective Insurance Marketing

Date Published: 2-19-2013 By: Ben Gold Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers.  This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer…Read more

Leveraging all data, big and small, for effective insurance marketing

Date Published: 1-10-2013 By: Ben Gold Customer centric communications has long been recognized as a key component to driving sales to both existing and new customers.  Companies that excel in this area have a competitive advantage to help them differentiate themselves. Here are some tips to keeping your analytics focused on the customer – identifying…Read more

Is The Data Scientist Really a New Concept?

Date Published: 11-26-2012 By: Ben Gold Along with several others, Harvard Business Review has recently pointed out an area with significant job growth which is appropriate for individuals with a curious nature and an expertise in business analytics. But who will dominate this area? The Data Scientist- trending as “the sexiest job” in America, this…Read more

Page 2 of 3123