“Ben was great at partnering with the sales and IT teams – his product was a seamless fit with the overall solution. I was especially impressed with his ability
to jump into the project, quickly understand the business need, and add value
from the start.”
Health Insurance Companies
For insurance companies, retaining existing customers is clearly more cost-effective than having to counter high attrition rates with expensive acquisition efforts. To remain profitable, health insurance companies must face the mounting challenges of both acquiring policyholders and maintaining customer loyalty. Acquisition and retention strategies are best developed using powerful data management and modeling techniques that can analyze and predict customer behavior while also considering customer lifetime value (CLV) –an individual’s predicted profitability over time – as a key factor.
Healthcare Provider Organizations
In times of tightening purse strings, healthcare provider organizations are hard-pressed to limit their expenditures while maximizing the outcomes of their sales and marketing efforts. At the same time, the complexity of today’s marketing environment – the sheer volume of customers, products, and communications channels involved in campaigns – makes it impossible to succeed using outdated approaches. By careful planning and prioritization of marketing campaigns, using predictive analytics and optimization techniques, companies can gain insight into the factors that influence the outcomes of marketing campaigns. Developing insight-based strategies allows healthcare companies to get their message out to the right people more effectively and at an overall lower cost.
What We Offer
Temberton has been providing healthcare companies with sophisticated data management and predictive analytics support for over twenty years. Our long-term experience affords us insight into the challenges healthcare executives face and the complex variables that impact profitability in this industry. We know how business intelligence tools can best be put to work in healthcare organizations to dramatically improve business outcomes. Our services include:
- Skillful data management that guarantees clean, consistent, accurate, and timely data
- Powerful data mining and analytics that predict customer behavior
- Customer segmentation based on demographic, geographic, and behavioral data
- Optimization techniques that allow marketers to evaluate multiple campaigns simultaneously
- Easy-to-use reporting tools that keep decision makers apprised of the latest information