Only 43% of C-level executives surveyed in a Bloomberg Business week Research Services study were satisfied with their customer retention rates; only 34% were satisfied with their ability to acquire and build relationships with customers.
The world of marketing is changing, driven by two key factors: the explosion of data captured by businesses and social media networks, and the rising influence of empowered customers who expect product and service information that’s timely and personally relevant. In this environment, it’s axiomatic that only by thoroughly understanding your customers – who they are, what they prefer, and how they are likely to behave in the future – can you provide the kind of service that will attract the most valuable individuals and keep them from moving to your competitors. And today there’s more customer data available than ever before – a potential gold mine of insight when transformed into customer intelligence.
What we offer
Whether you want to formulate a focused customer strategy, target your best prospects, or launch a marketing campaign – Temberton Associates can help you adopt successful relationship-building practices rooted in sound knowledge of your customer. We’ll put our combination of technical and marketing know-how to work in guiding you to relevant marketing decisions that are arrived at through reliable modeling techniques, accurate metrics, and insightful analysis.