We focus on the foundation –your data.
Customer intelligence begins by capturing all relevant information about customer behavior and preferences that can be gleaned from your company’s operational and transactional sources. Temberton can develop a customer-centric, marketing-oriented data repository that integrates your customer data from multiple sources – from online as well as offline channels. Or, we can enhance your existing database by ensuring that you’re capturing everything that’s available in your data warehouse and that the data is significant, clean and reliable. [hyperlink to Data Management]
We use analytics to make the most of your marketing dollars.
By applying data mining, modeling, and statistical analysis techniques to your data, Temberton can help you discover the most profitable growth opportunities. Tools such as profiling and segmentation can drive customer-centric strategies, allowing you to deliver consistent, relevant, and targeted messages to the customers most likely to respond. Predictive modeling can help you forecast your customers’ future behavior – such as when and why specific customers are likely to attrite. Marketing optimization technologies allow you to make the most of each customer communication.
We provide answers to your marketing questions.
Using a combination of tools, we provide customized solutions to the perennial marketing challenges: How do I attract, acquire, and maintain the right customers? How do I provide optimal service for my most loyal customers without driving up operational costs? How do I leverage my customer base to increase company revenue? To see a sampling of our answers visit Marketing Questions & Answers >