Today’s businesses need to store and leverage massive volumes of data to solve complex business problems. Yet many organizations are still using costly legacy databases that simply cannot keep up with the pace of 2021’s data demands, resulting i
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There’s no doubt about it: bad data is bad for business. Data quality impacts business performance, with low quality data leading to problems such as lackluster customer service, needless marketing spend, and poor decision-making. The explosive gr
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With the amount of data being created increasing by approximately 40% every year, there's no doubt that the data your business collects must be managed effectively for improving business processes and sustainable growth. But as the volume of data
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At Temberton Analytics, we’ve seen how building and implementing Customer Data Platforms (CDPs) has yielded a wealth of benefits for our clients.
What is a CDP? A CDP is a software that collects and organizes real-time customer data across a va
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Customers today are interacting with companies on a variety of channels, frequently zigzagging between them before converting.
As such, it’s become more pertinent than ever for organizations to ensure that the wealth of customer data they are r
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It’s no secret that a company’s marketing strategy is only as effective as the data that drives it. As discussed in Temberton's previous insight about omnichannel marketing, an omnichannel approach, optimizing your company’s data is crucial th
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Whether your business is in healthcare, banking, insurance, or another industry, marketers today must adapt to the demands of today’s customers who are growing accustomed to highly personalized, unified, and on-demand experiences through a variety
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While Covid-19 has undeniably caused a global crisis, it has also brought out the best in many of us, highlighting strengths in many areas. Professionally, we have all observed how adequate preparation, and formalization of business practices a
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This is the age of big data: making data-driven decisions entails not just gathering all the relevant points of information, which requires breaking through silos, but also applying the right analysis
to extract value from it and act on it.
Finding
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