What Obama’s Funny or Die Appearance Says about Video Marketing in Health Care

The Background To encourage younger people to sign up for Obamacare , President Obama appeared on Funny or Die’s web series “Between Two Ferns”. With the March 31 enrollment deadline quickly approaching, the appearance is another tactic launched by the Obama Administration to specifically market to younger people , this time through video marketing. By appearing…Read more

Wellness Programs & Risk Assessment

Risk management and cost control also concerns pinpointing who will be high cost proactively. Insurance companies will often use public data, such as census data, to understand what can become a pertinent issue.  Things such as wellness programs are being used by insurance companies proactively, but are also being used for damage control. The methods…Read more

Risk Assessment & Cost Management

Risk assessment and cost management often go together in the healthcare field. The damage control insurance companies partake in is changing.  This is because insurers cannot prevent high cost/high risk patients from going under their insurance. While marketers are doing more and more to capture the ideal patients, it is impossible to “keep out” high…Read more

Dealing with Negative Feedback Online

“If you have nothing to hide and are proud of your products and services, why not use the open forum to take constructive criticism and defend your business or clear up any misunderstandings?” – WallStreetOasis Beyond legal and ethical issues, social media marketing entails defining solid boundaries. Most companies are utilizing their online to create…Read more

Social Media and Healthcare Marketing

It’s the 21st Century: let’s be imaginative, determined and innovative. Let’s be remarkable. – Phil Bauman  Just about every company has visibility (and even a following) on a multitude of social media platforms. People are overwhelmingly allowing businesses access to their personal social media accounts, and thus their personal information. To gauge public opinion and increase…Read more

How Obamacare has Failed to Reach Invincibles

Reactionary, shortsighted, and fickle are several words that are used to describe the younger generation. They also provide insight into why the government has less than stellar enrollment rates for this group. As expected, people under 35 (often called “the invincibles”) are not seeking healthcare. As touched on in a previous blog, this demographic is…Read more

Leveraging all data, big and small, for effective insurance marketing

Date Published: 1-10-2013 By: Ben Gold Customer centric communications has long been recognized as a key component to driving sales to both existing and new customers.  Companies that excel in this area have a competitive advantage to help them differentiate themselves. Here are some tips to keeping your analytics focused on the customer – identifying…Read more