Social Media and Healthcare Marketing

It’s the 21st Century: let’s be imaginative, determined and innovative. Let’s be remarkable. – Phil Bauman  Just about every company has visibility (and even a following) on a multitude of social media platforms. People are overwhelmingly allowing businesses access to their personal social media accounts, and thus their personal information. To gauge public opinion and increase…Read more

Leveraging all data, big and small, for effective insurance marketing

Customer centric communications has long been recognized as a key component to driving sales to both existing and new customers.  Companies that excel in this area have a competitive advantage to help them differentiate themselves. Here are some tips to keeping your analytics focused on the customer – identifying their needs, sentiments, and behaviors:  …Read more