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Bens' Blog

Omnichannel Marketing: The Seamless CX

Whether your business is in healthcare, banking, insurance, or another industry, marketers today must adapt to the demands of today’s customers who are growing accustomed to highly personalized, unified, and on-demand experiences through a variety ...
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Lessons from Covid

While Covid-19 has undeniably caused a global crisis, it has also brought out the best in many of us, highlighting strengths in many areas.  Professionally, we have all observed how adequate preparation, and formalization of business practices a ...
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Content in Context

This is the age of big data: making data-driven decisions entails not just gathering all the relevant points of information, which requires breaking through silos, but also applying the right analysis to extract value from it and act on it. Finding ...
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