In today's digital age, data is the lifeblood of businesses. Companies that can harness the power of data to make informed decisions have a competitive advantage over those that cannot. Temberton Analytics has successfully used cutting edge data man
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The marketing technology industry is booming. In fact, global spend on the wide range of systems, software, and solutions harnessing technology to achieve marketing goals reached an estimated $345 billion in 2021, according to a Martech Alliance stu
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Every business could be better served by having increased visibility of their customers, and customer relationship management (CRM) systems are built to help companies do just that. A CRM system is a crucial tool for managing customer data at scale
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Today’s businesses need fast and reliable access to enormous quantities of data from numerous sources. They also require data teams that can field proposals and deploy analytics with little interruption. DataOps, as you will soon learn, promises t
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If you are familiar with customer relationship management (CRM) platforms, you most likely have heard of - or have worked with - Salesforce. As the most popular CRM platform in the world, Salesforce offers a range of product suites that enable sales
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Searching for the ideal data storage infrastructure for your business needs?
When doing so, you'd be forgiven for confusing the difference between a data lake and data warehouse.
Data lakes and data warehouses are both powerful data infrastru
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Today’s businesses need to store and leverage massive volumes of data to solve complex business problems. Yet many organizations are still using costly legacy databases that simply cannot keep up with the pace of 2021’s data demands, resulting i
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There’s no doubt about it: bad data is bad for business. Data quality impacts business performance, with low quality data leading to problems such as lackluster customer service, needless marketing spend, and poor decision-making. The explosive gr
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With the amount of data being created increasing by approximately 40% every year, there's no doubt that the data your business collects must be managed effectively for improving business processes and sustainable growth. But as the volume of d
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At Temberton Analytics, we’ve seen how building and implementing Customer Data Platforms (CDPs) has yielded a wealth of benefits for our clients.
What is a CDP? A CDP is a software that collects and organizes real-time customer data across a va
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